Neil Salt brings a builder’s perspective to commercial growth, shaped by more than 25 years turning complex technology into something customers can understand, buy, and use.
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In 1999, Neil co-founded a lighting business and helped expand it through wholesale and contractor-led channels across 23 countries, while building its in-house marketing operation. He later spent seven years in the United States supporting global expansion and held senior roles across marketing, product, and connected technology.
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In 2014, Neil co-founded Gooee, an IoT platform for smart buildings, and later became its Managing Director. That experience gave him a practical understanding of how to move emerging technology from a compelling idea to something customers can deploy and trust.
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Neil went on to found Evolvr to help founders and leadership teams build stronger commercial foundations around complex B2B technology. Its work helps businesses clarify their market, tell a distinctive story, earn attention, build trust, and start better sales conversations.
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Neil believes complex products should not create complex buying decisions.